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"Hey Google, bring me a Big Mac!"

The View @ Scandic Continental
Vasagatan 22, Stockholm
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September 10, 2019
08:30 - 10:30
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The View @ Scandic Continental
September 10, 2019
08:30 - 10:30


McDonald’s and delivery partner exclusively introduce McDelivery on Google Home - delivering McDonald’s to customers’ doors as quick as you say Big Mac. At time of writing "McDelivery Voice" will be the first transactional voice application on Google Home in the Swedish market and represents a great use case for voice as a service and in branding.

Join us at Scandic Continental for a STHLM TECH FEST Safari Event and hear Rickard Berthold (Head of Digital McDonald's) and Sofie Lager (Marketing Manager McDonald's) talk about McDonald's journey to finding their own voice. Viktor Thunmarker (Head of Google Assistant Northern Europe) will update us on the development of Google's voice capabilities and Chris Drake (Head of Business Development at OMD), will share best practice in voice design and development. The event will be hosted by Daniel Weilar from Primetime.

Doors open and breakfast is served: 08.30 – 09.00

Presentation: 09.00-10.00

- What's new at Google - new opportunities for brands with voice

- The McDelivery story and business case

- Exclusive first demo of "McDelivery Voice"

- Finding the voice – the story of how a DriveThru employee became the voice within the app

- Considerations when designing and developing your own voice app

Q&A and Networking: 10.00 -10.30

We look forward to seeing you there!

This is an official STHLM TECHFEST Safari Event brought to you by McDonald’s, Google and OMD in association with STHLM TECH Future of Living + Working, and BASE2 Last Meter®.