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Organizer
Sahlgrenska Science Park & Business Region Göteborg
Place
Biotech Center
Date
November 8, 2017
Time
08:30 - 10:00

How to grow your brand to grow your business

In a business environment that is changing faster than ever, knowing how to build and manage a unique brand experience is essential to every company that wants to grow and create value for its customers. In this seminar you will get the chance to explore the basics of branding through a well defined process and get familiar with some effective tools and techniques that you can use in order to define your brand strategy.

The seminar will be held by Tony Leidenkrantz who has an extensive background within branding. He has held the position as corporate brand and communication director at Mölnlycke Health Care, has for eight years held a position in the Brand Board at Diaverum, one of the world´s leading renal care provider based in Munich. He works as a consultant, is the founder of Brand Leadership Forum and teaches strategic brand management on a master level for Industrial Design Engineering at Chalmers.

PROGRAM 8/11: 
08:30 Registration & coffee
09:00 Welcome! Åsa Lindström, Project Coordinator, Sahlgrenska Science Park 
09:10 Tony Leidenkrantz, Brand Leadership Forum
10:00 Discussion and closing

The seminar will be held in Swedish unless the target audience prefer English. It's free of charge - however, please note that a No show Fee of 500 SEK will be charged in case of cancellation after November 7th.

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This is a Catalyser event funded by the EU and Region Västra Götaland. Arranged in collaboration between Sahlgrenska Science Park & Business Region Gothenburg. Please find more information here

Sahlgrenska Science Park is using Invajo´s event tool for managing this event and its attendees. Invajo have no responsibility for the execution of the event. Any questions regarding the event and its content will be answered by Sahlgrenska Science Park. For technical questions, please contact Invajo´s support. Your details are handled by Invajo, Sahlgrenska Science Park and different subcontractors that are required for the delivery of the products and functions provided by Invajo. By going through with a booking on this event, you also accept Invajos general conditions which are available on www.invajo.com.